If you own a flower nursery, you know that the more you invest in your products and your customers, the better off your business is going to be. In order to really separate your nursery from other flower businesses and nurseries in the area, consider taking a creative approach and hosting an event where you hire a horticulture speaker. So, what is a horticulture speaker and how will hiring one benefit your local flower nursery? 

What Is a Horticulture Speaker?

A horticulture speaker is usually someone who is a green industry expert and gardener who travels around and speaks at industry events to help people feel more informed about green and sustainable living through horticulture. 

Why Is a Horticulture Speaker Beneficial? 

If you have avid customers that come into your nursery for just about anything, then you know that they really do care about their garden and the environment. By hosting a specialized event for customers and people in your community, you can not only get people to get out and support your local business, but you can also get them excited about horticulture and green living in general. 

By hiring an expert, like a horticulture speaker, you can help to educate and inform people on what to plant, when to plant, and how to create a vegetable and flower garden that they can essentially live off of. Plus, because you're hiring an industry expert to come speak, you can charge a little bit more money for tickets to your event. 

How Can You Make the Most of Your Event?

If you do decide to host an event and hire a horticulture speaker, make sure that you are truly making the most out of your event. Remember that the goal is to get more clients to support your business and spend more money. A great way to do this is to advertise for your event with PSA's, online, and with fliers. Additionally, offer customers a coupon or incentive to spend money at your nursery after the speaker is done speaking. 

Sometimes when you own a small business, it can be hard to think of ways to get excited about your business and the industry you are in -- especially when it involves gardening. However, by hiring a green industry speaker like a horticulturist, you can inform your clients and get them excited about gardening through every season of the year.